May 24, 2022


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The Anti-Cyberbullying Movement That Is Spreading Like Wildfire


Entrepreneur and #CYBERBYTE founder Andrew Rossow on combating this societal epidemic.

4 min read

Thoughts expressed by Entrepreneur contributors are their own.

On the internet toxicity has come to be a increasing world-wide worry, with cyberbullying flourishing on social media and gaming platforms and researchers acquiring a direct correlation with growing suicide prices. Thanks to these findings and the efforts of superior-profile activists like Monica Lewinsky, the planet has commenced to acquire a closer glimpse at this epidemic. But a person social-media motion, #CYBERBYTE, has taken anti-bullying recognition to the following level and on to the crimson carpet.

The campaign was established 4 a long time ago by millennial world-wide-web and engineering attorney Andrew Rossow, and it aims to carry Hollywood and Silicon Valley nearer to its fanbase and client network, producing an prospect for the public to truly hear, absorb insights and collectively enable battle cyberbullying.

“We idolize these persons so much that we often don’t know why we glimpse up to them,” says Rossow, who sat down with me not long ago to examine the drive and aspirations underpinning #CYBERBYTE. “Ironically, we really don’t even know what our preferred actresses, actors, musicians or entrepreneurs truly stand for. That is what tends to make messages from them that a lot a lot more impactful.”

Associated: This 19-Yr-Outdated Aims to End Bullying With an Nameless Smartphone Application

Rossow decided to get started inviting general public figures to be part of his #CYBERBYTE Motion, starting with EDM DJ Gareth Emery and Misha Collins of The CW’s Supernatural. They recorded speedy videos in which they launched themselves, announced that they were accepting the #CYBERBYTE Challenge and shared their individual customized PSA detailing either a private working experience they experienced with online trolling or offering tips on how to stand up versus bullies.

“Imagine the power each individual of these Hollywood stars and tech business owners hold just via the electric power of idolization,” Rossow clarifies. “If every single of these people could share just 30 seconds of wisdom, perhaps that’s just enough to help you save 1 a lot more daily life out there.”

Gaining All-Star Traction 

In 2016, inspired by #MeToo and other grassroots phone calls for societal adjust, Rossow begun the #CYBERBYTE movement by the sole use of the hashtag “#CYBERBYTE” on Instagram and Twitter. (It is at the moment hosted by KNEKT Television set and syndicated to YouTube and other platforms.) The campaign made its formal public debut at FanX Salt Lake Comic-Con in Utah, with the assistance of spouse-and-wife Gorilla Mafia Media filmographers Christopher and Gwendolyn Newhart. The movement strike a new stride when it identified its way on to the showroom flooring at the 2019 Customer Electronics Clearly show (CES) in Las Vegas and again this yr at the 2020 clearly show with Entrepreneur Weekly’s Alan Taylor. 

Some of notable general public figures who have joined #CYBERBYTE involve: 

Individual Significance 

Rossow has attested to his possess victimization at the palms of cyberbullies when he was 13. Seventeen a long time have handed given that then, and in overcoming the trauma and turmoil, he uncovered a new route towards forgiveness and rehabilitation: education. 

“People can improve I really think that,” he claims. “But they will need to recognize the harm bullying triggers other folks. And in today’s digital age, there has to be an additional mechanism to link to these individuals. They say a photograph is well worth a thousand phrases. Well, I say that a video clip is truly worth 60,000 words and phrases a next, which is why the #CYBERBYTE Motion is video clip-centric.”

Connected: Planet Exercise Takes a Stand In opposition to Bullying

In Rossow’s look at, getting a person to glimpse up who’s ready to speak about their very own encounters with bullying could support make a ripple influence that performs a position in preserving the lives of others. Rossow has gained plenty of letters of gratitude, and he understands and frequently reinforces that when it will come to combating on the web bullying, violence and hatred are not the alternative.

Pressed to supply a piece of knowledge for entrepreneurs looking to make a related variance, Rossow’s guidance is passionate but direct: “Identify a difficulty that has however to be solved, and find a way to fix it in your possess way, but make guaranteed it is in a way that gives back to the neighborhood. There is usually a area of interest or opening looking to be explored. You just have to come across it.”


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